QR Codes on product packaging helps in enhancing the overall customer experience. The Quick Response Code or QR Code is gaining more importance day by day. Generating QR Codes and implementing them on product packaging has many benefits.
1.Provide product details and specifications.
2.Delivers offers, coupons and bargains
3.Increasing the number of app downloads
4.Sharing product videos
5.Allows customers to re-order their previous purchase
6.Allows customers to lodge complaints if any or else feedbacks
7.Helps in tracking usage and effectiveness of marketing.
1. Go to QRzan.
QR codes when used on Product Packaging has many advantages. They provide many facilities for both the marketers as well as the customers.
1.Extensive & Free Promotion:
The promotion of a product in the form of commercials takes up a huge budget. But if a QR code with an embedded link of the advertisement, then whenever a person scans the QR Code, the ad will be played and the ads will reach more people.
2.Informational Video or Content:
If your product has to be set-up or if you need to provide a how to use video or written instructions, instead of providing them physically, you can always embed it in a QR Code.
3.Gifts, Coupons & Cashbacks:
You can embed URL for gift coupons, gifts or cashback offers in the product packaging QR. This will motivate the customers to buy more so that the sales will increase.
4.Tracking Business Growth:
Through QR Code Scans that return information from the consumer, you can see which retailers, markets, or dealers are selling more of your items and goods. These figures will aid you in developing a clever and effective marketing strategy that will allow you to advertise potential stores to a larger audience.
5.Product Storing Details:
QR tags on your product's packaging will allow your customers to monitor the origin of all of your finished products' ingredients and components. The contemporary competitiveness, as well as client awareness, necessitates organizations earning their complete trust. People, for example, want to know whether or not their packaged food is organic. You may also communicate detailed recipes for food products to your customers by utilizing a QR code on packaging or food packaging. Your product's market worth will rise as a result of this.
1. Create Custom QR Code:
Customizing the QR Code helps attract more customers to scan the QR Codes. It is better to make it a bit colorful, customize it by adding your logo so as to increase branding. Also, you can have different background colors for different QR Codes of the same brand.
2. Call-to-Action:
Always include a catchy Call-to-action with QR Codes to make it more attractive. This helps in grabbing the attention of the customers even if they are simply passing by the product.
3. Size of QR Code:
Never ever make the size of the QR Code too small. All QR codes should at least have a size of 2cm*2cm. The QR code should be big enough to grab attention of customers. Having multiple colors to it can also make it attractive.
4. Placement of QR Code:
Make sure QR code is the main highlight in your product packaging. The QR code should be placed at a place where the customer will see it. It should not be placed on uneven surfaces as this can affect scanning of the code.
QR Codes on packaging can be used as an excellent method to engage with your customer’s post-purchase. You can ask them to follow your pages by scanning the QR Codes. You can also ask the customers to submit feedback using the QR codes available on the product packaging. You can track sales in each store, and the rate at which it sells out. It can also be used to provide gift coupons, cashbacks and offers.
The following information is provided by QR codes on product packaging:
• Provide product details and specifications.
• Deliver coupons and bargains that are relevant.
• Increase the number of app downloads
• Distribute product videos.
• Allowing customers to reorder thereby increasing post-purchase engagement and helps with rapid checkouts with 'scan-and-go'
• Provides missed call marketing.
QR codes on product packaging serve a purpose other than improving appearance. It is utilized to improve the customer's overall experience! These codes are readable and may be scanned with a smartphone or a machine. These codes are used to store important data like instructions on how-to-use, advertisement videos, feedback links, offers, rewards etc.
QR codes can instantly provide additional information about a product or service, and the information is delivered to the user's device. QR codes, in essence, encourage mobile phone connection and engagement. This type of marketing strategy allows organizations to communicate with their customers.
Yes, now all smartphones come with cameras that can scan QR Codes. If your camera cannot scan it, then you can download and use free apps to use.
