Marketing always a crucial role in the success of a brand and a business. Marketing can be done in diverse methods like advertising on billboards, newspapers, televisions, social medias, search engines etc.
Print marketing uses printed flyers & brochures for raising brand awareness and increasing sales. So in this article, let us see how to use QR codes on flyers to get maximum return on our print marketing investments.
• As Coupon Codes:
Coupon codes are used by almost all retail services as it prompts customers to buy more. While providing flyers with your latest collection, it will be prudent to provide a QR Code on it with a catchy caption. QR Code on scanning should provide a discount coupon that can be redeemed on purchase.
• Missed Call Marketing:
QR codes on flyers can be scanned for giving missed calls to businesses and services. Missed call marketing allows in generating new customers. It can help people learn more about your businesses.
• Increase In-store Traffic:
Google Maps QR Codes on flyers can lead more customers into the store. If you have a new store opening up then QR Codes on flyers can lead new customers into your stores.
• Feedback or Reviews:
QR codes on flyers given to customers who have finished purchasing can be used to give feedback and reviews on your business.
• To Increase Online Traffic:
Linking QR codes with the home page or the customized landing page can lead to more traffic. This can also help in increasing engagement and sales.
Tracking the Market Penetration:
With dynamic QR Codes applied on flyers we can track the people who scanned it, from which location they scanned it, and also at what time they did the scanning. It is also possible to know the time each user spent there.
Retargeting:
Based on the list of people who have visited our website and not made the final purchase, we can retarget these customers via Facebook ads, Google ads, and other social media platforms.
1. Have an attractive flyer
2. The caption above the QR Code should be catchy and attractive to divert the customers attention to the QR code.
3. The QR Code should be positioned in such a way that no one will miss it. It should also be appropriately sized.
4. Include a CTA along with the QR code. Mostly call-to-actions can help in speeding up the process.
5. Describe what it is for. It is always best to give a short description on what the QR Code is for.
QR codes can be generated using QR Code Generator pro services available online. There are many service providers which provide QR code generators for various purposes. One main QR Code generator that meets all your requirements in QRzan. Here we are discussing how to generate a QR Code for using in flyers.
1. log in to QRzan
2. Select the type of QR Code you require
3. Fill out the necessary information.
4. Customize the QR Code as per your branding preferences.
5. Select the type of QR Code you require. The best option is a dynamic QR code. Static QR codes cannot be edited and changed. Dynamic QR codes through a paid service give the opportunity to edit and change the data whenever required.
6. Generate the QR code, test it and once you are sure it’s working, download it.
7. Apply it to the flyer and give it for printing.
Once the customers start scanning the QR codes you will be able to collect tracking data to help with your marketing.
1. How to know the optimal size for QR Codes?
QR Codes should be big enough to be scanned by smart phones. A basic rule for determining the size of a QR code is
QR Code Size = Scanning Distance /10
2. Which is the best form of QR codes- Static or Dynamic?
Static & Dynamic QR codes have specific uses. Both QR codes can be generated online using QR code generators like QRZan. Static QR codes are free of cost. This is because they cannot be edited or tracked. Dynamic QR codes are chargeable. This is because they can be edited as per our requirements. It also enables us to track the QR code activity so that the data can be used for retargeting customers.
3. State some examples for which we can use QR Codes on Flyers.
Flyers are used to spread awareness about a product, business or service. They are mostly a single use prop. The areas where QR codes can be effectively used on flyers are discussed below.
a.Event Flyers: You can create an event flyer and give your event details in the QR codes. This enables people to save the details of your events like date, time and venue on their calendar with a single click.
b.Survey or Feedback Links: While handing out flyers to the buyers exiting your store, you can tell them to give you a feedback and rating by scanning the QR Code on the flyer. This will help us in getting an honest view of how our business is doing.
c.Real Estate Flyers: Real estate is a place where QR Codes can work magic. This can help in getting more potential customers to view our properties, to save our details and to revisit our platform to see new listings.
As seen in the article above, QR codes can be employed for marketing purposes in flyers. This helps businesses in getting more customers without much marketing expenses. Any person with basic knowledge of software like Canva, Desygner, Poster Maker, Flyer Maker etc. can make attractive flyers free of cost and include QR codes in them for marketing.
