The QR Code is an excellent tool for improving communication between businesses and their customers, teachers and their students, and healthcare practitioners and their patients. You may now make multimedia material available on print using mobile device readers by adding QR Codes to brochures. QR codes on brochures help us in the following ways:
• Information Providers:
QR Codes printed on brochures can be used to provide information to clients on their products, services or new releases. This can be in the form of pdfs, videos or images. Dynamic QR Codes even allows you to create a playlist.
• Increase Social Media Traffic:
QR codes on brochures can lead your customers, clients or potential customers to your social media handles. You can hand over the brochures to anyone enquiring about your services so that they can follow you on social media to know more about your offerings.
• Increase Engagement:
People can engage with your company before and after the service or purchase. Before the purchase, customers can come to your website to know more about your products and services and the benefits of it. After the purchase, QR Codes on brochures can help them come back to site to write a review or ask for help with something.
• App Download:
If your company has an app, the QR code to download the app can be inserted on the brochures. This will enable more app downloads.
•Tracking:
This is the most important feature that has made the QR codes so popular among marketers. Dynamic QR codes come with the option for tracking the number of times it was scanned, where and when it was scanned and how they engaged with the loading content can also be tracked.
Many businesses can use QR codes on brochures for marketing. The usually seen industries are listed below:
Manufacturers: Manufacturers can provide QR codes along with warranty and other important brochures to customers. This QR Code when scanned can lead to the product page which can provide the customers with the details and components of products, assembling videos in general.
Educational Institutions: Brochures regarding the courses they conduct are provided by most educational institutions. You can always use QR codes to direct customers to web pages containing more information and pdfs on the related topics that they are searching for.
Medical Professionals: Medical Professionals who use social media platforms like YouTube to provide useful information to their patients can include QR codes on their brochures. This will help the patients stay updated with new tips and techniques as well as updates from the professionals.
Restaurants, Eateries & Bakers: All food and catering outlets must include QR codes of their menus or their links to online ordering platforms in their brochures. This way customers can visit your virtual space and place orders online. This can save customers time as well as get you more business.
There are lots of QR Code Generators online that can help you generate QR Codes for various purposes. QR Code Generator pricings are one of the major factors deciding which one the business should choose. This is why QR Zan, the best QR Code generator online has provided customized and standard plans to help clients decide as per their budget. How to create these QR Codes for brochures is discussed below:
Fill in the necessary details such as the required URL.
Customize the QR Code by adding colors, logos etc.
Click on Create.
Test the QR Code to see if it is working properly.
Download the QR code with maximum clarity and use it in your brochures.
Choose the right QR Code. QR Codes should be chosen based on the requirement. Whether you need a static or dynamic always depends on the result you want.
Placement of the QR Code on Brochures: Placement of the QR Code on the brochure is an important factor. QR code should be placed at a place where it can be easily seen. QR codes should be easily scannable.
Headings & Call-to-Action: QR Codes should always have a catchy heading or title. It is also suggested that they have a call-to-action linked to them to make them more attractive.
Customize the QR Codes: QR codes should be customized with logos, brand colors etc. to gain more brand awareness.
High Quality: Always use the highest quality of QR Code while downloading it. This will ensure that your QR code works perfectly.
QR Codes on brochures can go a long way in marketing as it helps the holder or potential customer gain more information, discounts, and social media exposure by scanning a QR code on a leaflet. In this essay, we have covered almost all important aspects on using QR Codes on Brochures for success in business.
