QR Codes in Real Estate

Turn your lawn sign, business card, or billboard into a website with a QR Code! QR codes, often known as "Quick Response" codes, are the most recent advancement in real estate marketing technology. The URL, text, phone number, or other data programmed into the code will appear when the QR code is scanned by a mobile phone equipped with a QR code reader app. In other words, they can be called “hyperlinks on paper”. 

The potential for QR codes in the real estate arena is not yet completely utilized. House hunters passing by the sign can scan the QR code on it to get a video tour on YouTube, a gallery of interior images of the home, or a page with useful information about the property, such as the price and neighbourhood information. In conclusion, anyone having access to your business card can be connected to your website. QR codes can even be a means to revitalise direct mailing by making it that much easier for the consumer to make the leap from paper to the Web.

QR Codes in Real Estate

Now let us discuss in detail the endless possibilities that QR Codes offer in Real Estate:

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Signages for Property for Sale

House hunters passing by the property can scan the QR Code and get all the necessary information about the property. QR Codes can store many types of data like YouTube Videos, Website URLs, Contact Information etc. This eliminates the need for huge Signages or print media advertisements. This is by all means a cost effective marketing technique.

Used for Both Online & Offline Marketing:

QR Codes are known to act as a bridge between Online and Offline Marketing. 

Offline Marketing:

QR codes can be given in billboards, magazines, printed brochures, flyers etc as used in traditional or offline marketing. We can also use print media advertisements such as newspaper ads, magazines etc to promote QR Codes offline. This way you can target the population that concentrates on these modes of advertising. 

Online Marketing:

QR Codes can also be shared on websites, social media platforms, emails and messages, thereby facilitating online marketing. This will help in attracting the more tech savvy and young generation people looking for properties online.

Lead Generation & Source Tracking:

QR Codes have proved to be a great source for lead generation over the past few years in Real Estate. We can get information about the people who scan the QR Codes and convert them into customers. Importantly, all marketing based on QR Codes are trackable. The real estate agents will be able to identify the most effective method for advertising properties through this. After tracking, they can retarget their customers and make a business happen.

How to utilise QR codes in real estate marketing campaigns, both offline and online, to generate leads?

1. Use the QR codes to send them to your website to see additional properties. 

As previously indicated, you can print a URL QR code and turn your website's real estate URL address into a QR code that will bring scanners to your website, where they can browse more real-estate properties. You can use the QR code to connect to any online property information system from anywhere at any time. 

2. Maximize your Real Estate Contacts by integrating QR Codes with V Cards:

A V-Card QR Card should contain the following information: 

•Your name •Designation or Title 

•Website 

•Email, Fax & Phone Number/s 

•Office Address 

•Social Media Handles (Where you promote your business) 

A small description about you & your real estate career will be an added advantage. You can either have it printed or promote it through social media platforms. 

3. Redirect the QR Code Scanners to Your YouTube Channel: 

It is always good to have a YouTube channel with property footages, interior and exterior videos, etc. of the listed properties. This can be connected to QR Codes so that the prospective buyers can learn more about the properties without having to visit the site first. 

4. Image Gallery: 

Firstly, it is always good to have an image gallery for all your listed properties. People should be able to visit these galleries when they scan the QR Codes. In this way, they will be able to check out similar property images that you have listed. 

5. Customized landing page QR Code: 

Real Estate agents can make a customized QR Page dedicated to each property. This URL can then be embedded in QR codes and can be made available for prospective buyers. The buyers can view all information pertinent to the property from this page. 

6. Virtual Tours: 

This is the most recent development in Real Estate Marketing. People now prefer to take virtual tour of the property rather than going for open houses. This is time saving as well as avoids crowds in the property. Real estate agents can also cut down the costs for catering and hiring guides by implementing virtual tours.

Concluding Thoughts:

The world has digitally advanced a lot. From going house hunting to know participating in virtual tours, real estate has surely advanced a lot. Mobile phones by incorporating QR Code Scanners have simplified all of our important tasks. Importantly, QR Codes have made the job of real estate agents also easy and more effective. QR Code marketing offer better chances of conversion rather than the traditional old-school marketing.

FAQ

1. What is QR Code in Real Estate?

QR Code, short form for Quick Response Code is considered to be a great asset in real estate field. House hunters looking for a good property can get all information related to the property just by scanning the QR Code.

2. What is the use for QR Codes in Real Estate?

QR codes also known as Quick Response Code, is a bar code that is used for promotion by marketers these days. At first, QR codes were used to track inventory in production businesses. Businesses are going digital now and many in real estate have also turned into digital methods of marketing. QR Codes are one of the methods used by real estate agents in marketing.