QR Code, in short for Quick Response Code, is the 2-dimensional barcode that has revolutionized the field of digital marketing. In marketing, QR Codes directs users to websites, landing pages or social media pages to get a desired result from the customers. In this article we will be dealing with the use of QR codes in marketing campaigns.
While customers make purchases in-store, they are mostly given business cards, offer pamphlets, campaigns, resource materials etc. Campaigns using QR Codes are helpful in improving the in-store customer experience. Firstly, a person working in the service industry, such as freelance firms, salons, repair shops, schools, transportation, can use QR Codes in handing out business cards, campaigns, resource materials etc. Using QR codes instead of flyers, brochures, resource materials, will help in reducing the cost of marketing as well as printing.
Covid-19 has really pushed us to a contactless or limited contact life style. QR Code menus are digital versions of physical menu cards. Diners use their mobile phones to scan these QR Code menus to view the restaurant's menu. The spread of the Coronavirus is limited when these touchless menus are used to control the spread of physical objects that go through multiple hand exchanges.
A QR Code Coupon is a digital voucher that can be redeemed by scanning a QR Code. You can enter the promo code as text that appears when scanned, or you can utilize it to create a mobile-friendly landing page with campaign details, a coupon code, and the ability to add it to the mobile wallet. The coupon code distributed via print is usually lost or people forget to bring them while visiting a store. In other words, a QR Code that stays in their mobile device has increased chance of generating sales rather than printed coupons.
As a result of digitalization, all businesses have learned the importance of social media platforms. All of them have accounts and pages in various social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tiktok, etc. With a ocial media QR Code, you can share all of your social media profiles with your consumers and allow them choose where they want to follow you. QR codes for social media can reach the customers through:
Food/Product Packaging
Company Business cards
Banners, brochures and flyers
Takeaway bags etc.
Embedding QR codes on receipts will enable the post-purchase communication possible. QR codes can be inserted for customers to enter their feedback, write a product review, post-purchase service enquiry, and also to follow the business on social media. In addition to this, QR codes on receipts can be used for getting discount on future purchases thus making the customer return to us for more.
Businesses can use unique QR codes to persuade people to download their apps. These codes can be used to communicate their brand value and Unique Selling Proposition (USP). Firstly you can entice new users to download the app, and secondly you establish the brand by inducing brand recognition through QR Code advertising.
Email marketing is still treated as one of the major marketing techniques. Almost all businesses use email marketing to an extent. You can use QR codes in email marketing for getting leads and more clients. In the email, you can add a QR code with Call-to-actions such as “Scan to get a free trial” or “Scan to get a virtual tour” etc.
Many of the major theaters now provide tickets in mobile with QR Codes. This reduces paper wastage as well as makes it easy to carry. In this method, the chance of tickets getting stolen is also less. Major events, especially those requiring invites have now started issuing invites in the form of QR codes. This method is more secure as well as advanced.
Location QR Codes helps in directing prospective customers to the exact business location. You can provide location QR Codes in your websites, ad campaigns, print medias etc., so that people will get the exact location by simply scanning the QR Code.
QR codes benefit a wide spectrum of businesses. Apart from saving time and energy, QR codes enable you to effectively measure your marketing effort because they supply the necessary data. They pass via your system and can be investigated further using your analytics. To ensure the success of your promotional activities, you must set up the appropriate parameters, such as location, time, and frequency. In conclusion we can say that QR codes will be the favorite marketing mode for the coming few years.
Yes, just like many other evolving technologies, QR codes are also evolving. Marketers are looking for more parameters to make it more efficient and productive. Therefore, in conclusion, we can say that QR codes are still relevant for businesses in 2022.
QR codes can be used for a variety of marketing purposes —
To direct customers to a website or landing page.
To download an app
To distribute company information to consumers and other potential clients with ease.
To obtain the correct address/location To make a modern greeting card.
To gain access to augmented reality (AR) for marketing and visualization purposes
To send customers a triggered email or message with coupons, special offers, and holiday pleasantries.
To increase the number of loyal customers by offering them coupons, rewards etc.
To get reviews for their services and products.
In conclusion, we can say that QR Codes are not only useful and simple to use, but they also aid marketers in analyzing client behavior so as to know target audiences, their preferences etc. If you are looking for a QR Code Generator the Qrzan is the best for you
