How to Implement Dynamic QR Codes on Print Media Advertisements

QR Codes are dominating the market now. QR Codes play a significant role in promoting the businesses irrespective of the field. QR codes help in market penetration and helps in successful market dominance. Print media advertising is one of the best old school marketing techniques. Print media advertising is a type of advertising that targets consumers and prospects through the use of physically printed media such as magazines and newspapers.

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QR Codes & Print Media Advertisements

These days, advertisers employ digital media to reach the target demographics, using banner ads, smartphone advertising, and social media advertising. Here we will be discussing about how to merge the technically advanced digital marketing with the age-old print media advertising. Trendy businesses that use cutting edge technology have a better chance of attracting more clients. Business owners can use these to assist clients in reducing the amount of time they spend in line. Whether it's a new product, a commodity, a customer favorite, a convenience product, a niche product, supplementary items, or a premium product, QR codes are in great demand. Firstly, you can employ technologies like QR code integration to improve and enhance your products and services. Using QR Codes for advertisements is a better way to advertise without taking up too much space. QR codes have the following advantages when we use it in Print Media Advertisements: 

1. Consumes Less Space, so less cost. 

2. We can lead the customers to whichever page we want them to, once the QR code is scanned. For example, if you want to direct them to your landing page, give landing page URL. If you want traffic to website, give the corresponding URL. 

3. In the advertisement, there is no need to give much information. Catchy call to actions is all that is required to make the people scan the QR Codes. 

4. QR codes act as a bridge between online and offline marketing. In other words, it is an effective way to link both the marketing fields to each other. 

5. In addition to effective cost reduction, we also have a great advantage. When we use QR codes, then the results are measurable. In Print Advertisements, usually the results are not measurable. This provides the marketers a great help in determining the efficiency of the campaign.

6. Importantly, we can use QR Codes in Print Advertisements to share multimedia content. If we have a video ad, then the URL can be added to the QR Code so that all who scans the QR codes can view our video or multimedia ads. 

How to Design QR Code for Print Media

Right Size of the QR Code: For flyers, magazines and newspaper, the QR Code size should be at least 1.2 inches square. When they are used on billboards and banners, it is appropriate to make bigger sized QR Codes. If you need to calculate an appropriate size for the QR code, then use the following formula: Size of the QR Code = distance btw scanner & QR Code/10 

Color & Appearance: Adding Colors, logos and background images in the QR codes can make it more appealing. Logos can help with brand recognition, while color and background images are for aesthetic factors. We also have the option to choose the shape of the QR code. These options allow us to make alluring, eye-catching QR codes that can generate positive results from the campaign. 

Positioning the QR Codes: QR codes should always be placed at a location where people’s attention will fall. QR code should be visible, and at the reach of the customer. 

High-Resolution QR Codes: When used in print media, it is always advisable to go for high-resolution or high-quality QR codes. QR codes should be readable, easily scannable and not pixelated. 

Use Dynamic QR Codes: QR codes used in the print media should have accurate and properly working links. This can better be achieved if the codes are dynamic in nature. Even if something happens to the link, we have the option to change it without causing damage or inactivation of the QR code. 

Scanning Time: The time taken for scanning a QR code is important. People need fast results. No one will use a QR code that takes 1 minute to load. It is better to always test the codes for scanning time, URL and clarity before proceeding to print it. 

Include CTA: It is important to add a Call-To-Action in each print advertisement along with the QR Code. That can make the campaign more attractive getting more results. A catchy phrase when used as CTA, always allures the customers to scan it. 

Avoid Multiple QR Codes: In a single campaign, bill board or any print media, always try to maintain single QR Codes. Adding too many QR codes can confuse the customers as well as make the advertisement look cluttered.

Concluding Thoughts:

In conclusion, a QR code can make any print media advertisement look above average, and also sophisticated. It helps in turning a simple post campaign to an interactive one. Though easily said all the above factors have to be considered while using QR codes in print advertising. Printing QR codes necessitates distinct physical activities. Moreover, it also helps the environment by lowering the amount of paper needed in printing because only a small, scannable piece of the brochure, flyer, and business cards is required. Given the current state of the world, using QR codes as menus, payment facilities, and business proposals can help individuals stay healthy and active.

FAQ

1. How can a QR code be used in advertising?

QR codes allow advertisers to connect people to mobile landing pages with far more information and interactivity than can be found on a printed page. They can be found on adverts, pamphlets, posters, and even clothes or billboards.

2. Can you put a QR code in a newspaper ad?

Yes, a QR code can be inserted in a newspaper ad. A QR Code is a square-shaped barcode that connects smartphone users to online material like webpages, videos, photo galleries, and pretty much anything else on the internet. A QR Code scanning program on the smartphone of your target audience member can read the QR Code on the newspaper ad.