QR codes- the saviour of Television advertisements

But the time has transformed, the millennials had grown to adults and the Gen Z has become the main stream entertainment consumers. The digital revolution occurred in the mid of 2000s made a small screen hike rapidly. Also, the introduction of OTT platforms reduced the use of television by 30 % among the people aged from 10 to 40. The Gen X who still depend on TV for entertainment also started to replace the ad time with mobile phones and tablets. This phenomenon has lead to cut down of rate in advertisement recall, which serves a great significance in its purpose. However, an uplifting for the television advertisement market is presently visible with the advent of a technological innovation.

What is it

It is none other than QR code.

Technical aspect of QR Code

They are two barcodes where particular information is stored. The data attached to the code is generated via online QR code generator.

But how does it help TV ads

Earlier days, the ad should initially convince the consumer for completion - watching and make them convince to buy the product or service from stores. But today advertising is targeted for instant purchase. QR code fixation and it’s telecast will helps to purchase instantly, which makes the customer aware of the purchasing opportunity via QR code and enhance the traffic.

How does QR code shopping works

It is pretty simple. Scanning QR redirect towards the ecommerce website and make the product visible. Exactly speaking the problem is converted into an opportunity with the utilisation of free QR codes generation. Explaining in advance, the mobile phone near the consumer is been transformed as a merit to make more Return on Investment.

What are real life examples

• Fashion TV QR code ad campaign

 Fashion TV places QR code in between their events while telecasting it. Viewers could watch the walks of their favourite models and purchase the outfits worn by them at a stance. This increased the TRP of channel and purchase from the associated stores. 

• Burger King ad

The fast-food giant led to a campaign to obtain a whopper by scanning the QR code appearing on screen while their ad appears. It was mostly like a lucky draw where some got a whole whopper from it. 

• NBCU advertisements

Sports events are most watched on television. NBCU utilised it properly by telecasting a QR code which led to Lacoste Stores, online. The jersey worn by players were sold out in huge profit along with a lion hike in TRP. 

• ZEE TV -soap operas and Flip kart Sale

Zee TV introduced a strategy of displaying QR codes while telecasting their Soap operas. They ‘ve introduced this campaign along with Flipkart that viewers can purchase their favourite actor’s out fit in few clicks. The campaign got successful, helped ZEE and Flipkart to accumulate a healthy ROI. 

Now, real life examples have revealed more than the other words. Coming to QR code generation pricing, it is so cheap comparing to other marketing techniques. Thus, if you want to boost your ROI via television ads, just go for QR codes.