QR code, short for Quick Response Code is one of the most sought-after technological advancements in this generation of marketing. It's a powerful marketing strategy that promotes by marketers and businesses to generate traffic to their websites and get more people to visit their store pages. Moreover, QR codes can help businesses track their sale and inventory in the retail industry. Now let us see how QR codes can be beneficial in retail industry in 2022.
Firstly, we will accept the fact that use of QR code in any industry has increased significantly due to COVID-19. As we all know, QR codes was first used in 2010 by Japanese to keep track of their productions. Soon after, marketers started recognizing the potential of QR codes in marketing. Most importantly, in this article we are looking at how marketing using QR codes for retail industry is helpful.
1. Go to QRzan.
Listing out the different ways in which QR codes are beneficial for the retail industry.
1. Cashless Transactions at Payment Section:
A good QR code at the Point of sale encourages cashless transactions. Customers do not have to carry cash with them. No use of cards is necessary. QR codes allows both customers and store staff in practicing healthy and hygienic protocols.
2. QR Codes for Virtual Stores:
Virtual stores such as amazon and Tesco is providing QR codes for shopping groceries and goods. This allows customers to make purchases without much effort and waiting at ques. Using Amazon, the customers can go in, take the products, walk out. All they have to do is scan QR code on the Amazon Go app at the entrance. The amount will be deducted from user’s Amazon account. Using Tesco’s Homeplus app makes virtual shopping a reality. Scan the QR codes of products you want to purchase, go to shopping cart and pay online. The products are delivered at your door step. QR Codes for Discounts & Offers: QR codes is used to give customers cashbacks or offers. It is always beneficial to keep catchy headlines for these QR codes like “Scan to Win Discounts”, “Scan & Win Offers” etc. This will undoubtedly promote customer engagement and also drives traffic to your store. The best place to put such advertising QR codes is the store front.
3. QR Codes for Social Media Marketing:
QR codes in advertisements, Point-of-Sale and other important areas are used to increase traffic, reach and business. QR Codes will lead customers to a social media page that is well maintained to make customers follow the business. A landing page giving them customized offers or offers for the day will certainly attract more customers.
4. QR Codes for Feedback:
Feedback can absolutely help businesses improve. Not only does it give room for improvement, but also let us know where we excel. Consequently, this will help in staff maintaining a healthy relationship with customers. In conclusion it is safe to say that collecting feedbacks and rectifying the mistakes can gain businesses more customers.
5. QR Codes on Products:
QR Codes placed on products is a nice way to educate people about the product. You can give the QR code on the product packaging which leads buyers to a setup video which explains how to setup the product. Also, you can provide product information and other important features through QR codes.
6. QR Codes for Ordering Food & Beverage:
In restaurants & fast-food chains QR codes have now replaced the traditional menus. Customers can now scan QR codes to access the menus, place the order online and also pay their bills via QR codes.
7. Increase Website Traffic:
QR codes helps in increasing website traffic. Many stores provide QR codes which can lead customers to the website. QR codes are seen in newspaper and mobile advertisements, Storefronts and Point-of-sale etc. /p>
QR codes in stores are causing quite a stir, as mobile has fast become the most popular way to connect, engage, and convert customers. With the rapid advancement of technology, it is critical to embrace and stay ahead of the curve by merging innovative mobile integration options, one of which is the use of QR Codes. Smartphone usage has become an integral element of the purchasing cycle all over the world in recent years, and this trend will undoubtedly continue in the near future. So it is imperative for businesses to have a QR Code Generator that can meet all their needs and help them in growing their business.
In retail industry, QR codes play different roles. QR Codes are used for:
Marketing and promoting the business
Increasing social media reach
As menus in restaurant and food outlets.
For getting feedbacks
As discount coupons and offers.
QR Codes is the most preferred payment method for customers now a days. They let customers walk in cash free and make payments.
