QR Code stands for Quick Response Code. A QR Code is a 2-dimensional barcode that stores alphanumeric information. QR Codes are of two types. Static & Dynamic. In this article we are discussing about Dynamic QR Codes, their definition, uses, features etc.
A dynamic QR Code stores a short URL that directs the users to the required page. In other words, a dynamic QR Code never stores target data directly. Dynamic QR Codes are advanced and flexible than static QR codes and are effective marketing tools as they help in targeting customers while making things funny and interactive.
1. Data entered are editable - A dynamic QR code does not store the target data directly, which allows it to change the data as per your requirement. In a static QR code, you will have to get a new QR code every time you make a change. But in this case, the QR code remains the same while the values can be changed or edited whenever needed.
2. Tracking/Monitoring of Activity is Possible - As a marketer, you will know how important it is to keep track of the information. If you know how many scans are done in a month, through which channel it is done etc, then it will be easier for you to understand your target customers. This will in turn help in optimizing budget and increasing conversions. A dynamic QR Code can give you the following data:
* How many people have scanned the QR Code in a fixed time period?
* From which source have they scanned the QR Code?
* Which is the most commonly used device to scan the QR Code.
3. Integration To Analytics & Search Console - Dynamic QR Codes are integrated with Google Analytics as well as Google Tag Manager. This helps in tracking the QR Codes, how they are used, by whom and in what manner. Tag Manager integration helps in retargeting the customers.
4. Dynamic QR Codes are Small & Clean - QR Codes stores data across its rows and columns. As we all know, static QR Codes stores complete data in the code. In the case of Dynamic QR Codes, it stores only a short URL. Hence Dynamic QR code is clean, not cluttered and is smaller in size.
5. Activate or Deactivate QR Code as per your Requirement - Dynamic QR Codes can be activated or deactivated as per your requirement. For example, if your campaign has ended and you were using a dynamic QR code for promoting it, then all you have to do is deactivate it.
6. Password Protection Feature - Dynamic QR Codes provide password protection option. In this we are able to set a password for the code. This is suitable for highly confidential or exclusive files.
7. Expiry Date can be set with Dynamic QR Code - For Limited period offers and campaigns, Dynamic QR Code helps in setting an expiry date. Also having catchy “Call to Actions” like Scan for Exciting Offers & Discount upon Scanning can also help.
We always here this complaint. Dynamic QR Codes are not free, we have to pay for it. Yes, it is true that Dynamic QR Codes are not free of cost, but it comes with many features that makes your marketing ventures successful. So, we would say that it is a wise investment for any business owner. Whether you run a retail store, an e-commerce site, or any other form of business, dynamic QR codes are an effective marketing tool that provides customers with a more personalised experience, increasing the value of your company!
A dynamic QR Code is the most compatible version of QR Code which does not store the target data as such. It always stores information about the required page as a short URL. This makes it the most popular choice among QR Codes as it can be edited and changed as per your requirement.
The ability to modify landing pages, track user data, appealing QR codes that convert, and the ability to turn on and off QR codes whenever you want are some of the benefits of adopting dynamic QR codes as your new marketing strategy.
In a Dynamic QR Code, the data you add is editable. This allows you to have a single QR Code for all campaigns. When one campaign is over, all you have to do is reassign the URL for the next one and regenerate it. The QR Code remains the same, only variable changing its value here is the short URL that directs users to the new page.
Dynamic QR Codes can be distinguished from Static QR Codes by looking at the QR Code. Dynamic QR Codes always have less data stored in it so it will be a little less dense. Also, the URL will be shorter when compared to the static QR code.
A static QR code cannot be edited as per your requirement. It always redirects you to the same page. If you need to change the URL, then the only option is to generate a new one. In Dynamic you can edit the information, so there is no need to generate a new QR Code. A dynamic QR code is editable, trackable and can be integrated with data analysing platforms like tag manager, Google Analytics, HubSpot etc, making it easier for marketers to analyse the target audience and also helps in retargeting the audience.
